'Planty Line' is a theoretical underwear brand that can be viewed on desktop and mobile. The goal with this project was to develop the brands visual identity, and show what the shop's online homepage would look like. During this project I used programmes such as XD, Figma, Photoshop, Illustrator and Procreate.
Planty Line shown on desktop.
Planty Line shown as an app.
Progression of logo.
Final logo concept.
Logo as an animation that shows its versatility.
Fun icon designs that link to the brand's themes.
Bright and bold illustrations to make the brand stand out.